Agentic Advertising Directory
Every agent. Every protocol. One page.

The open directory of every verified AI agent, MCP server, and protocol tool across AdCP, IAB AAMP, Prebid, A2A, and the IAB Agent Registry. One place instead of five,for marketers, traders, publishers, and builders.

26
Listed agents
6
Categories
5
Protocols
Open
Early access
Why this directory exists
Agentic advertising tools are scattered across five protocol ecosystems. This directory aggregates them into one searchable page so you can find what exists without visiting each repo separately.
Sources we track
AdCP · IAB AAMP · Prebid · A2A · IAB Registry
Every listing links to its source.
Who this is for
Marketers: see what tools exist before your agency pitches them.
Traders: find buyer/seller agents you can deploy today.
Builders: discover SDKs and MCP servers to build on.
26 agents
Protocol Intelligence

Latest in Agentic Advertising

All articles →
ADCP MCP Mar 27

AdCP v2.0 Ships with Full MCP Integration

The Ad Context Protocol reference server now supports MCP tool discovery natively, letting buyer and seller agents negotiate deals through a single protocol bridge.

Read more →
A2A Mar 25

Google A2A Hits 23K Stars, Adds .NET and Java SDKs

The Agent2Agent protocol now has official SDKs in five languages. Enterprise adoption is accelerating as agencies connect buyer and seller agents across frameworks.

Read more →
UCP ARTF Mar 22

IAB Unifies Agentic Audiences and ARTF Under AAMP

The AAMP umbrella now formally includes UCP (audience embeddings) and ARTF (real-time bidding), creating one governance layer for all five protocol ecosystems.

Read more →
From the Industry
Stay in the loop

Protocol Intelligence Weekly

The only newsletter covering every AI agent protocol update in programmatic advertising. Free. Every Tuesday.

No spam. Unsubscribe anytime. Manage preferences