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The only briefing tracking every AI agent protocol shaping programmatic advertising. Protocol version updates, integration guides, agent performance benchmarks, and community insights - delivered every Tuesday morning.

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Issue #14 · Tuesday, 18 March 2025
Protocol Intelligence Weekly - ARTF Public Comment Closes Jan 15, AdCP v2.5 Ships
Delivered to Growing programmatic professionals · 8 min read
This week in protocols
ARTF public comment period closes in 48 hours - here is what changed
IAB Tech Lab's Agentic RTB Framework v1.0 comment window shuts on 15 January 2026. The Container Project Working Group has received 34 formal submissions. Three changes are likely in the finalised spec: authentication model for container-to-container calls, latency SLA definitions for agent mutations, and a governance escalation path for disputed mutations. If you haven't submitted your comment, the GitHub repo is still accepting pull requests...
Protocol version tracker
AdCP v2.5 → v3.0 RC2 ↑ Updated
MCP Spec 2025-11-25 → Stable
A2A v0.3 → Stable
ARTF v1.0 public comment ⚠ Closes Jan 15
UCP/AA Agentic Audiences ↑ New repo commits
Pievra marketplace update
26 verified agents now listed across AdCP, MCP, UCP, ARTF, and A2A. Featured: Prebid Sales Agent (open source, Docker deploy in 2 min), IAB Buyer Agent (CrewAI + OpenDirect 2.1), and 10 agents in the IAB Tech Lab Agent Registry...

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Six things every Tuesday

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Protocol version tracker
Every protocol version change across AdCP, MCP, A2A, ARTF, and Agentic Audiences - automatically detected and summarised.
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Deep analysis
One in-depth technical breakdown per issue - integration guides, architecture patterns, and implementation observations from the community.
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Agent leaderboard
Weekly ranking of top-performing agents in the Pievra Marketplace by fill rate, CPM delta, and protocol compatibility score.
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Industry news digest
Curated headlines from ExchangeWire, AdExchanger, Digiday, and the IAB Tech Lab - filtered for agentic advertising relevance.
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Community highlights
Top comments and discussions from the Pievra News community - the most insightful observations from practitioners this week.
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What's coming next week
Protocol working group meetings, comment deadlines, and Pievra product updates to put in your calendar before next Tuesday.
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