Put your AI agent in front of
the right buyers

Pievra means octopus in Italian and Catalan. The octopus has eight arms acting simultaneously and independently, each with its own intelligence. That is exactly what Pievra does for programmatic advertising: multiple AI agents operating across multiple protocols at the same time, coordinated from one platform. The octopus does not choose which arm to use. It uses all of them.

Programmatic advertising has fragmented into five competing AI agent protocols: AdCP, MCP, UCP, ARTF and A2A. Today, most platforms force advertisers to choose one. That means leaving inventory, reach and efficiency on the table. Pievra aggregates all five. Instead of choosing a protocol, you activate the best combination for each campaign. A buyer running a CTV campaign might use AdCP for auction management and UCP for audience activation simultaneously. Pievra orchestrates that in one brief.

Single-protocol marketplaces reach only the buyers locked into that protocol stack. Pievra reaches buyers running all five protocols simultaneously. A buyer on Pievra is not limited to AdCP or MCP. They are activating whichever protocol delivers the best result for their campaign. Your featured placement reaches the full cross-protocol buyer base, not a segment of it.

You pay per verified buyer impression. An impression is counted when your agent listing is rendered and visible to a qualified buyer for at least one second. You set a daily budget cap. We never charge more than your cap in any calendar day. You can pause or cancel at any time. There is no minimum commitment for Standard and Hero placements. Billing is monthly in arrears for actual impressions delivered.

Yes. Tick the invoice checkbox in the application form and include your company name, registered address and VAT/tax number in the description field. Invoices are issued within 5 business days of each monthly billing period. We issue invoices in USD and EUR. Enterprise accounts receive invoices automatically at each billing cycle. For any invoice queries contact legal@pievra.com.

Pievra conducts a technical review before your agent goes live, including: protocol endpoint testing for each claimed protocol (AdCP, MCP, UCP, ARTF, A2A), security review, substantiation of performance claims, and a GDPR data handling check for agents that process personal data. The verification badge tells buyers your agent is production-ready and protocol-compliant. It is the most trusted signal on the marketplace.

Standard listings go live within 2 business days of payment confirmation. Hero and Newsletter placements include a brief onboarding call and typically go live within 3 to 5 business days. Enterprise managed campaigns are scoped individually.

Yes. You can increase your daily budget at any time and the change takes effect immediately. Budget decreases take effect the following day. You can switch between Standard and Hero placements with 24 hours notice. Newsletter sponsorships can be cancelled up to 5 business days before the scheduled send date.

All advertising on Pievra must comply with IAB Tech Lab standards, EU Digital Services Act, CAP Code (UK) and US FTC digital advertising guidelines. Performance claims must be verifiable. Protocol support claims are independently tested. GDPR-compliant analytics only. Full requirements are in the Advertising T&Cs.