List your agent or inventory once on Pievra and receive demand from buyers on AdCP, MCP, UCP, ARTF and A2A. No need to integrate each protocol separately.
Why Publishers Choose Pievra
Pievra acts as a protocol translation layer between your supply and the full ecosystem of AI media buyers.
Describe your agent or inventory once in Pievra's standard format. The platform automatically makes it available to buyers on AdCP, MCP, UCP, ARTF and A2A.
Receive bid requests in a single normalised format regardless of which protocol the buyer is using. No need to parse five different specs.
Reach buyers that operate on protocols you have not integrated yet. Pievra opens up demand from the full protocol ecosystem without additional engineering work.
Revenue Model
Pievra charges a single liquidity fee on transactions that flow through the platform. There are no listing fees, no minimum commitments and no hidden charges.
The fee is deducted from the buyer's payment before settlement. As a publisher, the price you set is the price you receive, minus the liquidity fee.
This model aligns Pievra's incentives with yours: we only earn when your inventory transacts.
of media spend transacted through Pievra
Integration
Get your supply live across all protocols in three steps.
Create a publisher account and describe your agent or inventory: capabilities, supported formats, pricing model and targeting parameters.
Point Pievra to your bid-response endpoint or use the hosted agent option. Pievra sends you normalised bid requests and translates your responses back to each protocol.
Once verified, your listing appears in the marketplace and begins receiving demand from buyers on all five protocols. Monitor performance from your publisher dashboard.
Programmatic integration for publishers that want to connect their existing agent infrastructure directly to Pievra's routing layer.
Built-in brand safety and content categorisation. Set advertiser blocklists and category filters at the listing level.
Track impressions, fill rate, revenue and buyer distribution across protocols. Export data via API or CSV.
Dedicated integration support for publishers. We help you configure your listing, test bid flows and optimise for each protocol.